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Jnui Deb Mallick Datta

About


Dr. Jnui Deb Mallick Datta serves as a Faculty of Marketing Management at Indian Institute of Engineering Science and Technology (IIEST), Shibpur and the Faculty Coordinator of Tagore Centre for Green Technology Business Incubation (TCGTBI), the technology business incubation centre of IIEST, Shibpur. With a career spanning over 19 years, she brings extensive experience in teaching, research, academic administration, and industry.

Dr. Datta has authored numerous research papers and book chapters, with her interests centered on new venture dynamics and marketing management. She has actively participated in several faculty development programs and professional courses and workshops.

Her passion for entrepreneurship drives her efforts to establish a sustainable entrepreneurship ecosystem at the campus of IIEST, Shibpur and around, for over a decade. Her contributions to entrepreneurship education and innovation have been recognized through various roles and achievements. She served as the Convener of Institutes' Innovation Council (IIC), associated with Institutions’ Innovation Council as NISP (National Innovation and Startup Policy) Coordinator and a Faculty Mentor under CBDE (Capacity Building for Design and Entrepreneurship) Program at IIEST, Shibpur. Additionally, she is a member of the Innovation Councils of several prestigious private engineering colleges in Kolkata and frequently speaks at various programs.

Research Statement


  • New Venture Dynamics and startup ecosystem
  • Innovation and Entrepreneurship Development
  • Change in Consumer Behaviour with Increased Digitalization
  • Areas of Service Marketing
  • Advertising Management
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Research Areas


  • Development of Generic Business Model for Promoting Entrepreneurship based on Traditional Knowledge in Indian Health Care Services.

Patents


# Patents Year

Member


Faculty Coordination, TCGTBI (Tagore Centre for Green Technology Business Incubation), IIEST- Shibpur
NISP (National Innovation and Startup Policy) Representative, IIEST-Shibpur
Faculty Member, Institutions' Innovation Council (IIC), IIEST-Shibpur
Faculty mentor under CBDE (Capacity Building for Design and Entrepreneurship) Program

Responsibilities


Identifying and nurturing students' entrepreneurial initiatives

Contributing to the Entrepreneurial Ecosystem development at IIEST-Shibpur

Sharing Administrative Responsibilities (admission, website modification etc.) of SOMS

Guiding Academic Projects of P.G Students

Coordinating the activities of the Technology Business Incubation Centre (TCGTBI) of IIEST-Shibpur

Teaching P.G Courses and Offering Open Elective paper to U.G students

Awards


  • Best Paper Award on IPR. 24th West Bengal State Science and Technology Congress, Year: 2017
  • Best Paper Award in an International Journal, Year: 2020

Created: 23 November 2019